Convert more of the traffic you’re already paying for
Bring them back to convert with Disruptive retargeting
Bring them back to convert with Disruptive retargeting
This means you’re likely only able to persuade about 6% of traffic to buy what you’re offering the first time they arrive on your site.
That’s a huge chunk of visitors you’re losing out on. Fortunately, there is one thing you can do to bring back lost visitors – run retargeting campaigns.
Retargeting is the practice of targeting specific segments of your audience based on specific interactions they’ve had with your business in a set time frame and showing them a new ad. You can retarget users based on lists that you’ve created, tracked actions on your platform, or tracked actions on your site; each option is undeniably effective. This works well because users need to see content from you more than once before deciding to convert. The ability to create more targeted messaging based on specific actions they take is invaluable
Retargeting gives you the chance to follow up with users and ensure that no potential customer slips between the cracks. This is an enormous opportunity to maximize your ROI and your bottom line while growing your customer base.
We are aware of the various retargeting solutions that are most effective across various platforms. Retargeting in general comes down to three distinct types: list-based retargeting, on-platform retargeting, and pixel retargeting. Each retargeting strategy has advantages, and we know which one (or combination of strategies) you should use. At various points in the sales funnel, we will often deploy different remarketing alternatives. We'd be more than happy to analyze your current retargeting efforts or offer a fresh retargeting plan without charge. Retargeting is crucial to your business, so make sure it's effective and running smoothly.
The majority of platforms include some type of pixel retargeting, which enables businesses to include a little piece of tracking code in either their mobile app or website. This code will run when people access various pages, which can reveal a lot about their interests and their connection to you. One who did visit your product launch page but did not view the order confirmation page can be retargeted, for instance.
Dynamic retargeting is a subset of pixel retargeting that shows customers the particular products they’ve looked at in an advertisement as opposed to just new campaigns. Pixel retargeting is a widespread practice, but we stay on top of privacy concerns and regulations and adjust as necessary.
On-platform retargeting is most frequently used on social media sites like Facebook and YouTube. Based on their actions on the platform where your advertisements are running, we can retarget users. We can target people appropriately if they recently interacted with a post, opened a lead form, or viewed your video, for instance. This can be effective in providing users with more of the content they’ve demonstrated an interest in.
This is the most common type of retargeting, and it frequently produces excellent results. Based on things like their present relationship with you or previous purchases, you probably have lists of leads’ and customers’ names and email addresses. According on what we already know about them, we’ll launch segmented retargeting advertisements after uploading these lists to the appropriate PPC networks.
If you aren’t already running retargeting campaigns and are prepared to place your company’s ads in front of recurring leads, you require a qualified and knowledgeable PPC marketing firm that can crush the job.
We run a quick audit of your business and marketing plan and be honest with you if we can’t make it a win-win
